Sunday, February 18, 2007

And the winner is... The Environment!

Firstly, there was huge news this week with respect to China. China has indicated that they will put a carbon trading program in place.

This is earth-shattering for several reasons:
1. It places China higher in the ranks of green than say Canada and the US.
2. It adds significant momentum to blooming business of carbon trading - estimated to be a $30B industry by 2010 (get on board!)

Secondly, I found this company called Gexa Energy, operating out of Texas.

They offer a 'green' energy plan at 16 cents per kWh. The green plan is generated 100% clean. Classicaly prices are around 10 to 14 cents depending on contract-length, etc in Texas.

The company is performing extremely well financially - in 2003 they pulled $2.5M in profit off of $115M in revenue.

This company gives a lot of hope for the future of alternative energy and its marketability. People seem to be willing to pay a slight premium to 'go-green'.

The Go-Green movement is gaining steam. Governments need to create market-solutions, get out of the way and let it happen on its own.

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